“Shaped by the Sea,” a Fashion Film by LAMYNA for Il Bussetto

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fashion film

One curious object traveling through time as it is passed on from generation to generation, interconnecting different life stories, beautifully aging while at the same time retaining a sense of timelessness. The young directors duo LAMYNA sketches an emotionally engaging portrait of a man and his memories in their new fashion film Shaped by the Sea. The film defines an essence of luxury which is inherently durable and personal. Through poetic visuals the values of the luxury accessories brand Il Bussetto are communicated through emotional and sensorial engagement, creating a meaningful story about the kind of self-realization that comes with age.

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Kenzo’s “Music is my Mistress”: Reinventing ‘African cinema’ through fashion film?

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Uncategorized

One of the fashion industry’s problems has always been the underrepresentation of different ethnicities. Even though the awareness is there, many catwalk shows are still predominantly white, an issue which is only slowly changing. The same holds true for the canon of film, which is mostly decided by (straight) white men. In an interview with TorontoVerve, Toronto International Fashion Film programmer Kiva Reardon said: “If you have a knowledge of female filmmakers, queer filmmakers, African or Asian filmmakers, some people won’t give them the same culture capital. They’ll say, “Oh, that’s nice niche knowledge.” No, it’s not. You’re just seeing it through the prism of something white and male.” Kenzo’s new fashion film challenges this canon.

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Vanguards & Visionaries

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It’s funny there are so many people from abroad in this city. Every one of them looking for something that makes them stand out from all the rest. What are you doing here? What are you looking for? What is it that you’re good at?” These are questions we’ve all asked ourselves at least once in our lives. But for many young creatives, it is part of daily life. With technology becoming more widely available, and the Internet providing an open platform to showcase work to the world, more people have been given the opportunity to pursue their creative and artistic dreams. Or is that just an illusion?

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The Worst Crime Is Faking It

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Nick Knight

One of the earliest fashion film directors must be Nick Knight, whose approach to the genre has been greatly influenced by his background as a photographer. The reason he moved to fashion film, Knight explains in a video, is that the moving image is able to show a designer’s idea much more completely, since garments are always designed to be worn, and thus to be seen in movement. His fashion films have therefore evolved around the physical fashion object, allowing it to visually manifest itself in the broadest way possible, showing its different sides through beautiful compositions and mesmerizing aesthetics. Hence, Knight argues in the same video, ‘(high) fashion is already rich with narrative as it carries a designer’s vision,’ wherefore it doesn’t need any additional narration like in narrative cinema. Rather, fashion film should allow a garment to fully express itself, and align with its designer’s philosophy. In a way, fashion film thus opens up the limitations of fashion photography by being able to show a garment in movement.

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That One Day: An Antidote to Fast Fashion

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Crystal Moselle / Miu Miu

More and more filmmakers, at home in all kinds of different genres (see previous article), are getting involved with fashion film. Here we have Crystal Moselle, a young filmmaker who recently debuted with her award-winning documentary The Wolfpack (2015). Like The Wolfpack, That One Day, which is the 12th film in Miu Miu’s series Women’s Tales, came about through Crystal’s intrigue of a group of young adults passing by on the streets. Why is their story worth telling through the eyes of Miu Miu?

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Fashion in the digital age

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Prada

Prada – one of the top leaders when it comes to fashion films. Experimenting with many different kinds of fashion film, Prada has developed very diverse films of great cinematic quality. Highlights are A Therapy directed by Roman PolanskiCastello Cavalcanti by Wes Anderson, the animated shorts Inside Me and Trembled Blossom by James Lima, and the bricolage-like series “The Real Fantasies” (see all Prada films here). As with every season, for the FW16 Prada came with a new film, this time changing up the more traditional documentation of the fashion show by having the models “pop-up” from spectacular backgrounds of surrealistic beauty. What is so interesting about this fashion film/showreel?

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The limits of fashion film?

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Salvador Dali / Walt Disney

So what is fashion film?” is probably the most frequently asked question regarding this new, upcoming and still developing film genre. Generally the answer lies somewhere along the lines of a short film that is inspired by fashion, either by featuring it or recreating the overall feeling or philosophy of a certain fashion brand or movement. This results in a great variety of films made by diverse filmmakers and in different contexts that are in one way or another connected to fashion designers/brands. “Fashion” thus seems to be the binding factor, but what exactly does this entail? In other words, what is the limit of fashion film? Let’s take the example of Destino (2003).

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Film can change the fashion industry

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Self Edge / The Osaka 5

Film can change the fashion industry, because its powerful aesthetic and storytelling qualities are able to emotionally engage with our pre-programmed mindsets. In a modern world in which the measurement of progress is always reducible to terms of money, the fast and cheap production and consumption of fashion has become the norm – together with all of its disastrous and “inevitable” social and environmental issues. And no one is necessarily to blame for that. It is simply a logical consequence of the operating system we have adopted over the years. But we are at a turning point.

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Fashion & Sports: Interview Glen MacKay

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Glen MacKay / Uncategorized

GYMNAST is a fashion film about dedication, willpower, obstacles and finding balance. It is a portrait of the Greek fashion and sports lover Vasiliki Millousi who has competed several times in the Olympic games. I asked the director Glen MacKay about his ideas behind the film as well as the value of fashion in film, and he gives free some behind-the-scenes shots of the film production.

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