Author: Janneke

“Shaped by the Sea,” a Fashion Film by LAMYNA for Il Bussetto

Leave a comment
fashion film

One curious object traveling through time as it is passed on from generation to generation, interconnecting different life stories, beautifully aging while at the same time retaining a sense of timelessness. The young directors duo LAMYNA sketches an emotionally engaging portrait of a man and his memories in their new fashion film Shaped by the Sea. The film defines an essence of luxury which is inherently durable and personal. Through poetic visuals the values of the luxury accessories […]

Kenzo’s “Music is my Mistress”: Reinventing ‘African cinema’ through fashion film?

Leave a comment
Uncategorized

One of the fashion industry’s problems has always been the underrepresentation of different ethnicities. Even though the awareness is there, many catwalk shows are still predominantly white, an issue which is only slowly changing. The same holds true for the canon of film, which is mostly decided by (straight) white men. In an interview with TorontoVerve, Toronto International Fashion Film programmer Kiva Reardon said: “If you have a knowledge of female filmmakers, queer filmmakers, African or Asian […]

Vanguards & Visionaries

Leave a comment
Uncategorized

“It’s funny there are so many people from abroad in this city. Every one of them looking for something that makes them stand out from all the rest. What are you doing here? What are you looking for? What is it that you’re good at?” These are questions we’ve all asked ourselves at least once in our lives. But for many young creatives, it is part of daily life. With technology becoming more widely available, and the […]

The Worst Crime Is Faking It

Leave a comment
Nick Knight

One of the earliest fashion film directors must be Nick Knight, whose approach to the genre has been greatly influenced by his background as a photographer. The reason he moved to fashion film, Knight explains in a video, is that the moving image is able to show a designer’s idea much more completely, since garments are always designed to be worn, and thus to be seen in movement. His fashion films have therefore evolved around the physical fashion […]

That One Day: An Antidote to Fast Fashion

Leave a comment
Crystal Moselle / Miu Miu

More and more filmmakers, at home in all kinds of different genres (see previous article), are getting involved with fashion film. Here we have Crystal Moselle, a young filmmaker who recently debuted with her award-winning documentary The Wolfpack (2015). Like The Wolfpack, That One Day, which is the 12th film in Miu Miu’s series Women’s Tales, came about through Crystal’s intrigue of a group of young adults passing by on the streets. Why is their story worth telling through the […]

Fashion in the digital age

comment 1
Prada

Prada – one of the top leaders when it comes to fashion films. Experimenting with many different kinds of fashion film, Prada has developed very diverse films of great cinematic quality. Highlights are A Therapy directed by Roman Polanski, Castello Cavalcanti by Wes Anderson, the animated shorts Inside Me and Trembled Blossom by James Lima, and the bricolage-like series “The Real Fantasies” (see all Prada films here). As with every season, for the FW16 Prada came with a new film, this time changing up the more […]

The limits of fashion film?

Leave a comment
Salvador Dali / Walt Disney

“So what is fashion film?” is probably the most frequently asked question regarding this new, upcoming and still developing film genre. Generally the answer lies somewhere along the lines of a short film that is inspired by fashion, either by featuring it or recreating the overall feeling or philosophy of a certain fashion brand or movement. This results in a great variety of films made by diverse filmmakers and in different contexts that are in […]

Film can change the fashion industry

Leave a comment
Self Edge / The Osaka 5

Film can change the fashion industry, because its powerful aesthetic and storytelling qualities are able to emotionally engage with our pre-programmed mindsets. In a modern world in which the measurement of progress is always reducible to terms of money, the fast and cheap production and consumption of fashion has become the norm – together with all of its disastrous and “inevitable” social and environmental issues. And no one is necessarily to blame for that. It […]

Fashion & Sports: Interview Glen MacKay

comment 1
Glen MacKay / Uncategorized

GYMNAST is a fashion film about dedication, willpower, obstacles and finding balance. It is a portrait of the Greek fashion and sports lover Vasiliki Millousi who has competed several times in the Olympic games. I asked the director Glen MacKay about his ideas behind the film as well as the value of fashion in film, and he gives free some behind-the-scenes shots of the film production.