Film can change the fashion industry, because its powerful aesthetic and storytelling qualities are able to emotionally engage with our pre-programmed mindsets. In a modern world in which the measurement of progress is always reducible to terms of money, the fast and cheap production and consumption of fashion has become the norm – together with all of its disastrous and “inevitable” social and environmental issues. And no one is necessarily to blame for that. It […]
Once again Kenzo, a pioneering brand in the fashion film world, is coming out with a new short. Narrative this time, just like Snowbird, that won the “Best Film for a Major Brand” award at the Berlin Fashion Film Festival. Sun to Sun is a modern cinematic translation of the famous Japanese fairy tale “Momotaro”, often translated as “peach boy.” But Momotaro is a girl this time, telling a whole different story of female emancipation – through fashion.